The Business Opportunities of the Hotel



The Business Opportunities of the Hotel

Introduction

The business marketing is a process of generating, communicating, delivering as well as exchanging the products or services or both with the customers, and partners (Kotler & Amrstrong, 2004). The effective marketing needs an effective marketing plan for a business. The marketing plan of the Hotel is critical as there is a one-to-one communication between the customer and employees.

The Marketing Plan

The marketing plan of a company is written document, which states the company's decisions and strategies to achieve their goals. My hotel's marketing plan includes the following six strategic.

Situational ...