The Body Shop and Strategic Growth in the US

The Body Shop and Strategic Growth in the US

Corporate strategy of the Body Shop

The Body Shop was started back in the year 1976. From the inception of the very first shop, the largest cosmetic business experienced rapid growth. This growth was as high as 50%. The company was listed on the London Stock Exchange in the year 1984, and pet named the company shares 'The shares that defy gravity'. The company is the pioneer of the now fashionable concept of green marketing and green production. The organization wants to be the ...