THE BLENDER

The Blender

Case Study

Introduction

The successful negotiators recognized the way they behave which does not involve or reflect their true feeling or their intension. During negotiation, a person should look for win to win solution. When a person selling a particular product, it is general that the buyer will be looking for the lowest price. In order words, the lower costs and lower payments. A successful negotiation involves compromise from both sides. Both side should loss and gain something. One cannot win on the bases of possessing negotiating skills or forceful compel on logic. Good negotiation is not an immaterial thing rather a range of outcomes do exits.

In this paper, we will the how the negotiation process takes place with the seller and buyer, resolve their problem through bargaining in order to reach on a mutual agreement that benefit both the buyer and seller.

Discussion

Identification of the Issue:

The negotiation process start with the identification of the problem that been occurred. In the case, of “Confidential instructions for the customer” and “Confidential instructions for the complaints & returns clerk” the issue is regarding the blender which purchased from a large department store 12 days back. The price of this blender was $34. The problem of this blender was that it was not chopping the entire ingredients in the blender instead was chopping only those ingredients that was on the bottom of the blender base. The problem was either the blender was defective or extremely poor design. The outer packaging of the blender was quite attractive, and most importantly it is easy to clean. However, I do not have to do anything with the packaging of the blender, if it is not working properly then it is useless for me, hence; I want my money back. The policy of the store concerning the return ...