The Bilbao Effect

by

ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with the university.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACT1

CHAPTER ONE: INTRODUCTION2

1.1 Background to the Research2

1.2 Research Question, Research Aim(s) and Research Objectives3

1.2.1 Research Question3

1.2.2 Research Aim(s)3

1.2.3 Research Objectives4

1.3 Research Scope4

1.4 Significant/Justification of Research4

1.5 Case Study: The Bilbao Guggenheim Museum5

1.5.1 Historical Background5

1.6 Conceptual Framework of the Bilbao Effect5

1.7 Description of the contents of subsequent chapters8

CHAPTER TWO: LITERATURE REVIEW9

2.1 Introduction9

2.2 Architourism9

2.2.1 Historical Importance and Changing Building Function11

2.3 A "Lull" in Image Architecture12

2.4 Economical and Political Approaches to Architecture13

2.5 Marketing Approach of Architectural Tourism14

2.6 Tourism16

2.7 Pull and Push Factors of Tourism17

2.8 The Bilbao effect18

CHAPTER THREE: RESEARCH METHOD19

3.1 Introduction19

3.2 Research Subjects19

3.2.1 Research Methods19

3.3 Application of Methodology20

3.4 Limitations21

3.5 Validity21

3.6 Reliability23

3.7 Ethical Consideration25

CHAPTER FOUR: DISCUSSION27

4.1 Argument-Image of Architecture Attracts Influences Tourism27

4.2 Argument-Tourists Promoters Tourism with Architecture29

4.3 Ways to Promote Architecture30

4.3.1 Burgeoning Celebrity30

4.3.2 Media30

4.3.3 Changing Investment31

4.3.4 Publicizing Institutions31

4.4 The Attraction of the "Bilbao effect"32

CHAPTER 5: CONCLUSION35

5.1 Conclusion - Research Objective35

5.2 Conclusion - Research Aim(s)35

5.2.1 To Analyse the Impact of Architecture on Tourism35

5.2.2 To Analyse the Various Ways in which Architecture Promote Tourism36

5.2.3 To Analyse the Role of Bilbao Effect in Attracting Tourism36

5.3 Conclusion - Research Question37

5.3.1 How the Image of Architecture Influences Tourism?37

5.3.2 Is the Image of Architecture that is the Initial Mass Attraction?37

5.3.3 Why do tourist promoters promote tourism investment with Architecture?38

5.3.4 Does Bilbao affect increase tourist attraction to a place or is it just the branding of a place by Tourism board that attracts tourists?38

5.4 Scope for Further Research38

REFERENCES39

ABSTRACT

This research explores the concept of architecture in the perspective of tourism. The research furthermore, explores the concept of Bilbao effect and gives a brief introduction about The Bilbao Museum. It also describes the impact of Bilbao museum on the Basque city and the extent to which the museum has contributed in attracting tourists into the city. Furthermore, the research has taken the qualitative approach for the study, through which the researcher has collected the data and the impact of architecture on tourism and the image of architecture in attracting visitors analysed. Lastly the researcher has clearly stated the objective, aims and research questions and linked them with the findings and analysis of the research.

CHAPTER ONE: INTRODUCTION

1.1 Background to the Research

The Guggenheim Museum Bilbao has been a wonderful success and the classic piece of a cultural ...