The Beer Case

The Beer Case

Question 1

The main global market that AB In-Bev operates in includes North America, Latin America-North, Latin America South, Western Europe Central and Eastern Europe and Asia/ Pacific. In North America the company has been able to strengthen its business by achieving sales of 32.4 percent for the total volume produced by the company. It has been able to target a large market for beer users through its effective and focused marketing strategy that encouraged the, it spend heavily on marketing campaigns targeting the young adults. Simultaneously it introduced corporate social responsibility measures which further strengthen it sales ...