The Apollo Group, Inc. [University of Phoenix]

Table of Contents

Introduction3

Synopsis of the Situation3

SWOT Analysis3

Strengths3

Weaknesses3

Opportunities4

Threats4

Key Issues4

Define the Problem4

Alternative Solutions4

Selected Solution to the Problem4

Implementation5

Recommendations5

References6

The Apollo Group, Inc. [University of Phoenix]

Introduction

Apollo Group, Inc was discovered in the year of 1973 by John G. Sperling, PhD. The establishment of the university was based on the neglected section of working adults, who could not continue their higher studies. The founder believed that instead of providing traditional education, he should build the affordable University which should cover the traditional student's average age 35. It was an opportunity for that age group for pursuing the graduate and undergraduate degree. This revolutionary idea certainly got challenge and his university has been recognized a sparking controversy “diploma mill”, since the inception and opposition from other educational establishments. This paper highlights SWOT analysis for having insight about the Apollo Group Inc strategy.

Synopsis of the Situation

The paper is designed to project the analysis over University of Phoenix. The aim of this case study is to comprehend the philosophy and ideas of Phoenix University and business model for developing the aimed plans to address identified issues. The online origin of Apollo Group business continues to flourish and grow. It has been observed that adult education is intensifying and the concept of online education is getting popularity in US and all over the globe. New markets have increased the opportunity for the students and the rise in online education is very economical. Most of the developing countries have greatly moved into this new technological education.

SWOT Analysis

SWOT analysis is a strategic method for planning, which is projected to assess the organization's Strengths, Weaknesses, Opportunities and Threats.

Strengths

The Apollo Group contains strong revenues.

They have strong management team.

Have command over leading online schooling.

Weaknesses

It is the For-profit Institution.

Comprises low graduation rate.

They are facing tremendous competition in the online ...