The Advantages and Disadvantages of Outsourcing of Vodafone in Less Developed Countries (LDC)

by

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Abstract

Vodafone has equity concerns in 27 nations, through its subsidiary undertakings, affiliated undertakings and investments. It has colleague network arrangements furthering about 33 countries. At the end of June 2006, the company had 186.8 million customers globally. The company functions through two business divisions: mobile telecommunications, and other operations.

Vodafone Group (Vodafone) is a mobile telecommunications company, with its procedures in Europe, the Middle East, Africa, Asia Pacific and the US through its subsidiary undertakings, affiliated undertakings and investments. The company presents a variety of mobile telecommunications services, encompassing voice and data telecommunications. Vodafone furthermore has a commanding concern in a non-mobile telecommunications business in Germany. It furthermore has arrangements to market certain of its services in added territories, through colleague networks, without the required for equity investment.

The mobile telecommunications presents a variety of voice and data mobile telecommunications services, encompassing text notes (short note service, SMS), image notes (multi newspapers note, MMS) and other data services, and is evolving and presents service offerings, especially through third lifetime (3G) mobile expertise, which is being established over the most of the company's operations. Services are supplied to buyers and business customers, through a kind of both prepaid and agreement tariff arrangements.

Table of Contents

CHAPTER # 1: INTRODUCTION7

Background of Study7

Problem Statement8

Purpose of the study9

Aims and objectives9

Rationale of Study10

Significance of the Study11

CHAPTER #2: LITERATURE REVIEW13

Emerging Markets13

Acquisitions and joint ventures14

Satisfaction and loyalty15

High satisfaction16

Strengths17

Steady income growth17

Strong presentation of Cellco Partnership18

Increased study expenditure18

Weaknesses18

Increased churn in European markets19

Escalating debt19

Opportunities20

Emerging markets20

Acquisitions and junction ventures21

Outsourcing21

Threats22

Market saturation in Europe22

Competition22

EU guideline on worldwide roaming23

Porter's five comparable forces23

Potential entrants24

Competition amidst living companies25

Substitutes26

Bargaining power of buyers26

Bargaining power of suppliers27

Porter's Competitive Advantage28

Vodafone Ansoff Matrix29

CHAPTER # 3: METHODOLOGY31

Research design31

Case Study Methodology31

Sample31

Data Analysis32

Rationale of research methodology32

Ethical considerations33

Criticisms of the method33

External / Population validity33

Reliability34

CHAPTER # 4: RESULTS AND FINDINGS35

Business possibilities in Romania35

Encouraging Investment35

Telecommunications36

Wireless communications36

Mobile communications37

Performance Requirements37

Romanian telecommunication sector38

Overview38

Market profile39

Demand39

Supply technology40

Key player's technology41

Supply telecoms42

Key players-telecoms43

CHAPTER # 5: DISCUSSION AND CONCLUSION46

Vodafone Case Study46

Global diversification46

Alliances and acquisitions47

Connex48

From service provider to retailer49

Driving measures through "Living Brands"50

Conclusion55

Recommendation57

REFERENCES58

Chapter # 1: Introduction

Background of Study

Marketing opportunities are distinctiveness between companies and individuals in various companies. Some companies seem to have marketing opportunities, while others have few options. Vodafone has the clear and unique marketing opportunities; this is reflected by their success in foreign markets. People recognize company and know different products and services. Marketing opportunities reproducible between companies, Even if company cannot have enough outlets, it is played by marketing knowledge and ideas to get. Marketing opportunities can be strengthened by adoption of new marketing methods and practices. First, marketing opportunities can help the company to have the competitive advantage over competing companies. Marketing opportunities to ensure that risk is assumed by company is not wasted, and create good things for society(Jeuland, 2009).

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