Texas

Introduction

Goals play a central role for the strategy and the leadership of an enterprise. The hidden champions pursue highly ambitious goals aimed above all at growth and market leadership. The long-term nature of the goals must be viewed in context. Building up a global market presence is a process that normally requires several generations. It takes years to ascend to market leadership, unless a completely new market is created. In addition, there is a close relationship between the long-term nature of the goals and continuity at the top of the company.

Strategy

The leaders of Texas have adopted a number of ...