TESCO LIMITED

Porter's Five Forces analysis of Tesco for the Expansion in Pakistan

Porter's Five Forces analysis of Tesco for Expansion in Pakistan

Tesco- Business Description

Tesco is one of the leading food and grocery retailers. There are 4,811 stores in fourteen countries all over the world. It conducts its business in United Kingdom, other European states, the United States and Asia. The business of a company lies in the segment of Retail. On the other hand, the operations of Tesco can be evaluated by the formats of stores it operates like Extra, Homeplus, Express and Metro. Tesco has more than 961 stores of Express, which offers fresh food at convenient locations. These outlets provide a range of up to 7000 products that includes bakery products, wines, spirits and fresh produce (Woodward, 2010, pp.2).

In addition to it, the company has more than 174 metro stores in town and cities. It provides a customized range of food items containing, sandwiches and ready-meals. Tesco operates around 448 superstores that provide non-food and food products (Woodward, 2010, pp.2).

The Homeplus stores of Tesco provide non food products like clothing. Tesco contains above 177 stores of Extra which provide a wide range of food and non-food products from home wares to electrical items, clothing beauty, health and seasonal products like garden furniture. In addition to the physical stores, Tesco provides the retailing services via its online shopping channels like www.tesco.com and Tesco Direct (Woodward, 2010, pp.2).

Major Products and Services

Tesco is involved in the business of food retailing stores. The core activities and services of the company include the following:

Grocery Home shopping

Retailing services

Personal finance

Mobile

Competitor Analysis

Tesco has an intense competition with the following company in the global business world:

Dunnes Stores

Dunnes stores is a privately owned Irish company. The guiding principles of Dunnes stores gives its customers with a range of superior quality products at low prices. The guiding principles of dunes stores can be said in the words “better value” for which the company is well-known. Dunnes store provides a combination of textile, home wares and food under one roof, which makes the company more unique as compared to other retail stores of Ireland. Dunnes' Customers can find a wide range of fashionable clothes for women, kids and men. The homeware products contain a wide range of items for all rooms in the home. The stores provide a complete range of branded and own brand food products. The Saint Bernard brand was introduced in the year 1956, and it is the byword of today as value in retaining (Roy, 2009, pp.1).

Dunnes stores also provide branded products of Dunnes Stores, which shows the offers of the company throughout textiles. Dunnes stores provide Homeware and Food products that are not less than any best brand but at competitive prices (Roy, 2009, pp.1).

Superquinn Ltd.

The Musgrave Group acquired Superquin in October 2011. At present, Superquin has 24 stores with more than 2,500 employees. The company has a strong presence in Dublin with sixteen stores all over the city and county. The company has stores in Clonmel, ...