Tesco

Tesco

Tesco is one of the largest retailers of Britain. They have known to have dominated the market segment since many years. However, for the past few years, the global organization has been facing some serious issues and this has resulted in the company losing a substantial percentage of its sales as well as the profits. Tesco desperately needs to realign its marketing strategy as well as its marketing management. Initially, the company needs to concentrate on its business at home. This business was the cash cow which was able to fund the rest of the global initiatives taken by Tesco. The ...