TESCO

Tesco's Customer Service



Tesco's Customer Service

Introduction

Satisfying the clients is like a race for every firm which never ends. Various researchers have defined the term customer service in their very own way. Customer satisfaction means providing the products and services to clients that meet their needs. Every firm is now paying higher attention to customer service and satisfaction these days. If a firm does not have an adequate customer base it is at a massive disadvantage. Competition is very strong among the businesses these days. Every company is making efforts in providing high quality products and services in order to survive (James et. al, 2004, pp. 65 - 88). A significant way for a firm to get an edge over its competitors is to provide additional services to its clients in order to satisfy them. This way the firm will gain some new clients as well.

Due to good customer service the business achieves good reputation in the market and an increase in its market share and profit. Tesco plc is known for being at first when it comes to new technology and communications. The team members of Tesco's social media and customer service are the leaders in the industry when it comes to social customer service and engagement. Tesco has a growing operation across multiple cities connecting with the skilful agents directly to the Tesco's customer base. Their aim is put in a lot of efforts for their customers than anyone else and to treat them as they would like to be treated themselves. Due to this reason they have setup their Tesco Customer Service Centres. It is a place that serves excellent service to the clients all the time (www.tescocustomerservice-careers.com). The team responds to the store and client queries both and about anything related to the firm's products.

Five Approaches to Quality

Tesco is using many factors in order to monitor if good customer service is taking place at Tesco or not. If they know how good or bad their customer service is only than they can make improvements in it. Since Tesco is a competitive market they must monitor their service on a regular basis and rapidly change things that require improvements. Tesco's approach and strategy is to create value for its clients in order to achieve their life time loyalty. The two values that Tesco is based on are that no one tries harder than Tesco for the customers and that they treat clients as they want to be treated. These approaches are applied to the shareholders and customers of the firm rather than the competitors. Since 80 years of its start up, Tesco has responded and taken benefit of major changes in lifestyle and this is also the key to its current success (www.tesco.com). Their changes have incorporated more female workers, higher disposable income, less cooked family meals and the weekly shopping made it easier by the increase in usage of car and the cheap food policy of British was adopted by the World War ...