In today's world where entrepreneurship and owning your own business is considered as the latest fashion to acquire wealth and status we see a lot of new businesses launching every month and every year but only few of them are able to maintain their position in the cutthroat competition and rivalry. Maintenance of the success of the business totally depends on the strategies a business owner adopts to operate it and strategies are the nub that decides the success or failure of an organization. The basic objective of this paper is to analyze an organization its current position and future prospects through scenario based HR planning.
Organization Selected
The organization selected for this paper is TESCO. Tesco came into existence in 1919. It was Jack Cohen's idea that gave rise to such a huge and gigantic organization. Tesco is involved in grocery and general merchandising retailing. Tesco is considered on number three largest retailer in the world if we gauge its position in terms of revenue. First store of Tesco started its operation in 1929. Tesco is one of the companies that are listed in London Stock Exchange (Wright & Snell, 1998, 756). Tesco has diversified both geographically and into areas such as retailing of books, clothing, electronics, furniture, finance, telecom and music download. Tesco is operating over 3,700 stores globally and employing over 440,000 people. Tesco operates in 13 countries outside the UK, Republic of Ireland, Hungary, Czech Republic, Slovakia, Turkey and Poland in Europe; China, Japan, Malaysia, South Korea, Thailand and India in Asia, and the U.S.
Tesco's plc has an ultimate product ranges few are Groceries, Telecoms, Financial services and Consumer goods. The total Revenue of company is up to 2009 is £ 54.3 billion and Operating income was £ 3,128 million up to 2009. Tesco's net income is £ 3,090 million up to 2009. Over all have the approximate + 440,000 employees worldwide and nearly 2300 stores up to financial year of 2009. Tesco has some subsidiaries like Tesco Ireland limited, Tesco Stores limited and Tesco Personal finance are main business lines (Palmer, 2004, pp1075).
SWOT Analysis of Tesco
SWOT analysis of an organization reveals strengths, weaknesses, opportunities and threats that an organization deals with. With the help of analysis of strengths and opportunities one can predict how positively an organization is performing and by having a look at weaknesses and threats one can anticipate how negative organization's response is towards the threats (Nancy, 2010, pp88). Similarly, SWOT analysis of Tesco would aid in predicting the current state of Tesco. Following is the SWOT analysis of Tesco:
Strengths
Market share of Tesco is increasing
High return on investment
Online presence
Strong brand image
Focus on product affordability
Extensive know-how of retail industry
Skilled top management
Weaknesses
Heavy debts
Recalling of product due to low quality
Opportunities
Prospects of international growth
Threats
Fall of overseas return
Threat of new competitors such as Wal-Mart and others
International expansion
Worldwide recession
Intense competition in domestic market
Detraction created by small retailers
Identifying Long-Run Business Scenario
Key Rivals in Industry
Store environment has been marked as a very important event in size ...