TESCO

Investigation and Evaluation of an Organization

Investigation and Evaluation of an Organization

Introduction

This paper intends to explore, investigate and evaluate an organization. For this purpose the organization that has been chosen for evaluation is Tesco Plc. It is a UK based supermarket found by Jack Cohen in 1919. This company uses a mixture of different performance management tools. Further, this paper provides an insight to the core operations and strategies of Tesco.

Discussion

Overview of Tesco

TESCO is World's fourth largest and UK's # 1 Grocery Retailer. It has 5380 stores alone in UK and dozens more under the fresh banners in three continents namely, Europe, Asia and North America. It has diversified portfolio of companies in different industries; supermarket, superstores (Tesco Extra), small urban stores (Tesco Metro), convenience, and gasoline retailing (Tesco Express), and financial services (Tesco Personal Finance). Tesco.com is Britain's leading Internet delivery service. Tesco's recipe for growth is to build new stores, diversify into new countries, and to add new products and services. Indeed, it has moved beyond groceries and far beyond the UK to become a global retailer of general merchandise, as well as food. The strategy appears to be a winning one for Tesco, which saw its sales rise from £51.5 billion in fiscal 2008 (ends February) to £67.6 billion in fiscal 2011. Over that time, Tesco added more than 1,600 stores and saw a steady increase in profits. “The British retailer is also struggling in the US where it launched a new convenience store chain; it lost nearly $300 million through fiscal 2011 (ends February).

Back at home, Tesco's rapid growth has earned it about a 30% share of the UK grocery market and an 8.5% slice of the nonfood market. Tesco is facing even stronger competition from its chief UK rival Wal-Mart-owned ASDA, which recently acquired the Netto chain of discount stores in the UK. To bolster its One Stop convenience store chain in the UK, Tesco acquired more than 75 stores from privately owned Mills Group (boosting its store count to about 600 across England and Wales) in early 2011.

The main interest of customers and consumers from Tesco PLC are to gain the utmost customer satisfaction and avail the best quality products and services with maximum benefits and satisfaction.

To achieve its Mission

CRM or customer relationship management is a tool which Tesco uses in order to manage its customers. The company uses this software in order to facilitate the customers of the company (Bennett, 2003, p. 548). Successful organizations are those recognized in the customer their reason for being, so feel the need to know deeply opportunity to meet with their needs and expectations and develop staff knowledge and attitudes appropriately to give the attention it deserves.

In order to achieve the mission, Tesco can develop the innovation strategies. Innovation strategies help the company in delivering the best and innovative products and services in order to gain the competitive advantage. The company should also enhance its financial strategies in order to enhance its financial position.

Value Added

Respond to consumer trends such as healthy eating, organics, and Fair ...