Ten Spot SWOT Analyses

Ten Spot SWOT Analyses

SWOT Analyses

This paper focuses on presenting a SWOT analysis for Ten Spot, which is an independently run organization focusing on the delivery of an anti-spa experience of optimal quality to its customers (manicures facials, pedicures, along with massage therapy, Gentleman grooming and waxing). Currently, Ten Spot has its operations in four different locations. Furthermore, the business is aims to expand it further into many different locations. However, there are certain strong points, as well as, weak points for Ten Spot, which it must consider, before implementing its desire to expand into new location, into a reality (Johnson, 2011). Following are the strengths, weaknesses, opportunities and threats for Ten Spot:

Strengths

Numerous strengths can be highlighted in regard to Ten Spot, as an anti-spa business. It provides the chance to the customers to avail therapies that can act as anti-stress, without even visiting an expensive spa facility at a hotel or resort. Moreover, positioning of the business for the middle and the upper class can be considered as being one of the majo0r strength for the business. This is said because of the fact that it provides the chance for the middle class to avail the benefits of a spa without having to visit expensive spa facilities at a hotel or a resort and without having to spend a lot of cash. Moreover, it provides a chance for the upper class to do the same, as well as, the fact that they don't have to get time out of their busy schedule to do so, as they can easily avail the service anytime at Ten Spot, at a much cheaper price (Altman, 2000). Moreover, some other strengths for Ten Spot are given below:

Differentiated product. There is no spa hotel in the region that offers the service spa additionally.

Strategic location, thanks to its location close to tourist attractions facilitate the easy movement of tourists, besides being in the middle of the Peruvian jungle gives us an additional point in favor of the project.

Highly specialized staff, able to answer any issues with professionalism and also provide the best services to their customers.

Construction of the facility with local materials such as stone and wood certified.

Highly selected and imported equipment for the organization secured the spa (Johnson, 2011).

Weaknesses

The weakness for the business can be said to be the cost being able to provide the same quality of service, ...