Telstra

Telstra

Telstra

Question 1. Given what you know about your case organization, critically analyze their marketing mix (i.e. product, price, promotion, and place) using relevant theory.

Telstra

There are famous Australian companies in the field of telecommunication and information technology. Telstra is one of such companies which dominates the market and provides these services for both domestic and international users. The main business which is responsible for the growth of this company is mobile services. However, the decline in fixed line market will have an adverse impact on Telstra's revenues as it is a leading player in the market. Telstra Corporation or the organization Telstra is an Australian based organization. For international customers and for domestic customers, Telstra provides telecommunication and information services. The primary operation of Telstra lies in Australia. By the end of the fiscal year 2011 Telstra had 39,790 employees (Stern, 2007, p. 50). In this industry, Telstra is considered as one of the leading telecommunication organization and information services company. There are a number of telecommunication services that Telstra offers to its customers which includes homes and business services all over the Australia. Apart from this it provides telecommunication and pay television services, broadband access and internet facilities which are the most important strategies for the business development by bringing advancements (Wren, 2008, pp. 52-69).

Vision, Mission and Values of Telstra

Every company enters its market with a well-defined and focused vision. The vision of Telstra is very simple as company aims to improve the life as well as working style of people. As far as company's mission is concerned, Telstra believes in providing simple but effective solutions to their customers by employing state-of-the-art technologies and sound content solutions. In addition, Telstra\s solutions are not only easy to use for customers but they also value company's offers and other solutions. In order to server better, Telstra is determined to understand and meet its customers' actual needs.

Marketing Analysis

Market Segmentation

It is the division of market into small portions to promote the company products and to ensure better and quick supply of the products into market. Market segmentation is the process in which the whole market is to be analyses and then 'segmented' according to the demand of product in the particular locality or area. This is based on various factors like gender, income, age, etc. It means that in market there are some areas where there are various ladies products are available or in case of area where there are people with lower income group so the prices and quality of goods will be according to these factors. On the basis of market segmentation ensure the better target market and can achieve maximum sales. This market division can be done on the basis of geographical, demographic, psychographic and behavioural segments (Watson, 2002, pp. 51). This market segmentation is very essential that it provides the basis for the market decision and planning. It is also very helpful in the better analysis and evaluation of the company's position in the ...