TED BAKER PLC

Ted Baker Public Limited Company

Ted Baker Public Limited Company

Introduction:

Ted Baker Plc was established in 1987 with its headquarters in Glasgow (Ted Baker, 2013). Ted baker plc is engaged in designing, retail, licensing and wholesale of men and women apparel and related accessories. Ted baker sells its products through its retail stores, licensed retailers, departmental stores, independent retail outlets and as well as through its own website. Ted Baker has 5 subsidiaries currently operating 169 concessions, 33 retail stores, and10 channel stores in UK and Europe; 11 concessions, 14 retail stores and 3 channel stores in the United States of America; and 26 retail stores in Asia, Middle east and Australia. (Bloomberg, 2013)

Ted baker as a brand has flourished progressively from being a shirt professional retail outlet in Glasgow to a business having international recognition. Ted Baker has a strategy to be the global leading designer brand by adopting three fundamental principles. Firstly, Ted Baker appraises it's collections of products to meet the changing demands of the customers, and to increase the width of its product base continually. Secondly, Ted Baker maintains strict controls over the distribution of its product offerings through mediums such as retailers, wholesalers and licensees. Third, Ted Baker maintains its existence and continually develops in its existing markets while at the same time taking an account of expansion in the new markets. Therefore, Ted Baker's strategy is based on emphasizing the design, quality and details of the products.

The grid above gives a glimpse of the company's market capital, dividend payment and yield, number of shares outstanding in the market, and the trade volume in the stock exchange.

Size

Ted Baker plc has around 40 retail stores and outlets in the United Kingdom and 40 more overseas subsidiaries. The subsidiaries of Ted Baker are present in Asia, Middle East, Australia and United States of America. In the United Kingdom alone Ted Baker plc serves almost 15 countries. In the year 2011, Ted Baker launched 4 more retail outlets in the United States in the cities of New York and Chicago. Ted Baker also launched its electronic commerce website in 2011. In the fiscal year of 2012 Ted Baker had a total of $338.40M with a sales growth of 13.76% in the same fiscal year. The Net Income of Ted Baker totaled $27.55M. Ted Baker had total assets of $208.87M in the fiscal year of 2012. Ted Baker employed a total of 1,979 employees in all its retail outlets, in 2012. (Hoovers, 2013)

Turnover

Ted Baker plc reported revenues of £215.6m which showed an increase of 14.9% in revenues from £187.7m in 2011. The gross margins of Ted Baker Plc decreased from 61.7% in 2011 to 61.3% in 2012. The retail division of ted baker performed better in all the markets that it operates in and contributes to an increase in revenues of 14% to £174.2m. The wholesale division of ted baker plc contributed an increase of 18.5% to ...