TECHNOLOGY& MANAGEMENT

E-Commerce Applications

E-Commerce Applications

Introduction

Electronic commerce is usually known as e-commerce. The main idea behind this innovation was to enhance and ease the purchasing of goods. E-commerce is basically the purchasing and selling of products and goods of all kinds through the electronic channel i.e. internet. The channel of World Wide Web is usually used for e-commerce in this modern e-world. E-commerce is mostly used for selling purposes by the domain owners. Business to business buying and selling, exchange of data of two or more parties, electronically outsourcing the products on websites, selling and purchasing through credit cards are the main aspects of e-commerce. From selling and buying point of view, the goods and services are ordered through the internet on the websites and the payment is made through the credit cards. At institutional grade, e-commerce is used for the exchange of financial information to facilitate local and international business. Though e-commerce has made selling and buying a lot easier for the consumers and customers, on the other hand, security and integrity are the main issues associated with e-commerce. “Pure click” and “brick and click” have been taken by the companies for their business purposes. The companies having the pure click approach launch their website, which they hadn't in the past. The customer service3 and the quality maintenance are the main hindrances in starting the business for such new starter companies. The companies with brick and click approach are those which already exist and just launch a website to start their business through electronic channel. The main purpose of such companies to start e-commerce is the fact that they have a check on their competition in the market in their filed of business. The biggest issue for such companies is that a conflict can take place between the offline and online business and the business can be affected eventually. The development of ICT has also helped in the development of businesses all around the world. Many companies have globalized and expanded their business in foreign countries through the channel of e-commerce. In order to sell our products through the internet, following are the different strategies to be followed and implemented on.

Discussion

Company Portfolio

The name of our company is “VESTIDOS” which is a garment company. The range of the garments we cover is from ladies to gents and kids with all sorts of garments from casual wear to formal and party wears. Our company started its business a year ago. We have 2 outlet stores in London. It is a Spanish company and expanded its business in the United Kingdom a year ago. Initially we opened outlets in the main city of England and now we have decided to launch a website so that our satisfied customers can purchase all sorts of garments online.

Initial strategies

To expand the business in the United Kingdom through e-commerce the main strategies to be followed include a website to be launched with interactive and attractive user interface. In the initial stages, the website will contain the daily ...