TECHNOLOGY MANAGEMENT FOR COMPETETIVENESS

Assessment 1: Case Study

Assessment 1: Case Study

Introduction

In this case, we would be analyzing how companies can evolve using technology management. Which will not only improve their internal process through developing synergy, their production process becomes more efficient, and make possible to utilize their resources at optimum level.

Then we would be analyzing technology management practices followed and implemented by Bosch -Siemens Hausgerate group (BSHG) which is one of the largest home appliance s manufacturer of home appliances.

This group started from a joint venture set up in 1967 between Robert Bosch GmbH and Siemens AG and declared annual sales of (13,000 million US Dollars)- in 2010. Today in Europe, BSH operates 41 factories in 13 countries, Asia, USA and Latin America. With customer service firms and global network of sales, the BSH's businesses, today comprised of about 70 companies in 46 countries, with total strength close to 43,000 people.

Its product collection covers a broad spectrum, which includes large home appliances for dishwashing, cooking, laundry (including washing and drying), freezing and refrigeration, as well as a huge number of small appliances, like fully automated espresso machines, hot water appliances and floor care (consumer items). One of BSH's focused areas of operation lies in built-in appliances.

On the other hand, we have Biotecnol LDA pharmaceutical who involved in providing their expertise in the field of biotechnology to those companies which have developed their marketing structure that would allow them to diversify their operations in the market. It aims to get immediate access to market through developing alliance with other partner firms. The advantage of that strategy was that this company can become the key player in the drug market without injecting significant investment.

Answers

Bosch - Siemens Hausgerate Group (BSHG)

1-From its inception Bosch -Siemens Hausgerate group (BSHG) has focused on environmental protection. They believed on themselves, accountable for ensuring the best possible accord between their businesses and environmental protection to achieve their environmental protection goals. Therefore, they had to develop new technologies have made their goal of protecting environment not only possible but also made it economically feasible. BSHG believes that they must consider environmental protection problem during all phases of their product life. For that purpose, they have included measures to minimize environmental pollution during production, protecting natural resources and the useful life of an appliance and must ensure that their old appliances disposed-off properly.

2-Company introduced this new technology management practice through the introduction of coherent environmental and organizational structures, which they continue to refine and develop with an emphasize on defining and assigning each task to trustworthy people. Chairman of the company is considered, sole dependable for environmental protection during company's operations, and delegates' tasks to people to get the job done. Steering committee was formed who suggests top level management regarding development of environmental protection goals and its implementation alternatives. Formulate Working groups, which include people from different departments of the company who have the core responsibility for the development of guidelines and interdepartmental strategies to achieve an overall objective of the ...