TECHNOLOGY

Technology

Technology

Introduction

For every dollar of growth in traditional retail trade have two mobile devices on a global scale. In Kazakhstan the new trends traditionally come late, but according to the experts, after five years of shopping via a mobile device will become as commonplace as the weekly trip to the supermarket.

Every day on sites such as Google, Facebook and eBay, is committed 4,000,000,000 transactions sent 26 billion messages, Updated 250,000,000 Pictures. According to Experts, of the 800 million people who go to your Facebook-Account, 350000000 do it from your mobile device.

The same thing is happening in the retail segment. Ever since the Internet has become a tool for the consumer shopping experience, more and more people prefer online shopping, and in the center of this growth - the growth in the use of mobile devices. “On the day eBay Mobile application has been downloaded 70 million times. The total flow of financial transactions reached $ 5 billion and close to the level of classic sales eBay. We sell 35 thousand cars per week through mobile devices, “- says the president and CEO of eBay John Donahoe.

Discussion

People want to use their mobile devices to make purchases and receive instant information anywhere and at any time - to save you time and money. In this regard, there are more applications that can meet the needs of users. To make a purchase, you need to scan a barcode or QR-code with Red Laser applications from any media. This may be a direct product billboard or printed. To date, the application contains information on more than 15 million barcodes (Castells, M., 2003).

After processing the information, the application provides a list of online and offline places where you can buy the necessary goods. The application also provides the user to compare prices, the ability to book the goods and choose the shipping method by paying the purchase with PayPal or credit card. The new version of the application is able to pick up the goods at any convenient time from a nearby store. In the case of food application issues yet and the list of allergens contained in this or that product. In addition, the application can create their own lists of needed items and share them with friends on social networks or via e-mail.

“Our vision for the future of sales is to offer the greatest number of possible combinations for our clients: where, how and when they can get the goods” - says Rob Veres, general manager of the Red Laser.

Another example - a startup Blip par. The company announced an application that allows you to expand the scope of the usual offline advertising. Unlike Red Laser does not need to scan the bar code - simply place your phone on any billboard on the street or in the newspaper. Wider application possibilities: you can download the article from the newspaper; watch the 3D-image of any product to pave the way of advertising to the store where the product is ...