TARGET PLACE AND PRICE ANALYSIS

Target Place and Price Analysis

Target Place and Price Analysis

Place

The company has its regional head office in Delhi. It also has brick and mortar presence in Goa and Pune. This, however, does not make a difference as many people in today's world book their tickets online. The company has also partnered with the local travel agents, to sell their tickets and promote the brand. This is an adaptation strategy in that Jet Airways is looking forward that the acquisition of Kingfisher will give it the marketing intelligence it requires. The company will locate itself in all the key ...