TARGET MARKETS

Significance of Target Markets in the Cyber World

Target Markets

The time when online shopping first emerged in the early nineties, it was still in its crawling stages of becoming a full time shopping medium for every day consumers. As the internet revolution grew exponentially over the globe, the ground work was laid for full fledge commercial activity to take place. With this advent, now the same marketing practices and strategies which were applicable to a physical commercial place became operative in the cyber world. Effectively the entire cyber space has now become one giant shopping mall. The marketing activity in an ...