In any college or specifically in an international college, there are many students who belong to different backgrounds. All of them are related to some geographic, demographic and psychographic environments. In Broward College, there were many friends and class mates of mine who have different lifestyles, cultures, nationalities et cetera. All these factors are the target segments of a target market.
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The Target Market
A target market is basically a collection of people who have same desires and who are targeted for a particular purpose. Target markets are groups of individuals separated by distinguishable and noticeable aspects. In the business world, suppliers target ...