Target Corporation

Target Corporation

Introduction

Target Corporation, commonly known as Target, is one of the largest American retailers. The company's headquarters located in Minneapolis, Minnesota. There are almost 355,000 employees in Target worldwide, which are divided into part timers as well as full time employees. Whereas, there is a considerable amount of seasonal employees as well. Mainly, Target operates in two different business segments, that is the retail and the credit card.

The retail segment of the business includes all the merchandising operations, which basically based on the online business and the large huge-format retail stores. The retail merchandising operations offer a wide different range of general home use products with a few sections of food assortments as compared with the traditional super market style. Target also operate a subsidiary brand by the name of SuperTarget stores. These stores are specially designed for the general merchandise as well as the full line of food items, which is quite different from the traditional supermarkets. The online presence of the company also help to create an impressive impact on the consumers. The website url is www.target.com, which also offering the same products as they available in the stores, however, to attract consumers through online business, target also offer some complementary assortments to the online consumers, which include extended sizes, sold only through online and different color combinations.

Target is an American based retail store, therefore, in addition to national brand merchandise; Target involved in selling of different private and licensed-label brands. The company's owned brands include Gilligan & O'Malley, Durabuilt, Archer Farms, Embark, choxie, Circoitso, Boots & Barkley and Market Pantry, among others. Another plus point of Target is that it also sells products through exclusive programs such as Home Design Event, The Great Save, ClearRx, and GO International (Target Corporation, 2011).

Discussion

The purpose of writing this paper is to highlight the strategic plan of Target Corporation. Therefore, in this regard the author covered the key objectives of the target corporation because to run a successful business; specific and prominent objectives is the key. To look for the importance of objectives, the author also covered the decision making processes, whether the management follow a close decision strategy or an open decision. Similarly, the quality of the decision is also important and the implementation of the decision also covered in the paper. Another important phase of the paper is that it highlights the matrix of decision making in which evaluation of the decisions conducted, whose description given in the latter half of the paper, and at last the author concluded the paper with conclusive remarks.

Key Objectives

Extended Portfolio

In the annual report of fiscal year 2010-2011, the management took the initiative of expanding the business to achieve more sales and to gain more business in the existing market. However, with this initiative, the management also decided to enter into the new markets to give a dynamic growth to the existing portfolio. Therefore, for this purpose, in Jan 2011, the management announced for the first time in ...