TARGET AUDIENCE FOR HIV/AIDS PROGRAM

Target Audience for HIV/AIDS Program

Target Audience for HIV/AIDS Program

Introduction

The following research has been conducted to identify the target audience for our proposed HIV/AIDS program. Younger women are increasingly being diagnosed with HIV infection, particularly among African-Americans and Hispanics. Through December 2002, women aged 25 and younger accounted for 9.8 percent of the female AIDS cases reported to CDC. HIV disproportionately affects African-American and Hispanic women. Together they represent less than 25 percent of all U.S. women, yet they account for more than 82 percent of AIDS cases in women

Women suffer from the same complications of AIDS that afflict men but also suffer gender-specific manifestations of HIV disease, such as recurrent vaginal yeast infections and severe pelvic inflammatory disease, which increase their risk of cervical cancer. The HIV/AIDS epidemic has had a devastating effect on African-American women. U.S has the highest HIV/AIDS rate of any country in the world, with over 20 percent of the adult population living with HIV/AIDS and nearly 1,000 people dying every day of AIDS-related disease. African-American women constitute 55 percent of AIDS cases, and Amnesty International reports that U.S women under age 25 are three to four times more likely to be infected with HIV than men. In 2000, the average number of births per woman was 3.3, yet UNICEF estimates that in 2005 there were 2.5 million orphans in South Africa, due largely to mothers dying from HIV/AIDS.



Target Audience

The target audience for the execution of our program is African-American women.

Data Collecting Method and Choice of Method

For the purpose of collecting HIV/AIDS information from African-American women, the best data collecting method would be to analyze quantitative data. This method is the easy way to collect information from large numbers of sample. Quantitative method is suitable to collect and analyze information with regards to the flavors through questionnaires and surveys. Surveys are generally used to collect a large amount of data from a sample of a large population. This type of approach allows the collection of a large amount of information in at a particular time of a study. Grounded Theory is the concept of grounded theory refers to the data gathering without developing any hypothetical structure. It means that a theory is established from the data that is generated though a series of observations and then such data is used to make predictions about the research. (Armstrong ...