TAG Heuer Advertisement Analysis

Introduction

The world of advertising is all about glitz, glamour appealing to people's emotions. A celebrity is a notable person or widely-renowned person who commands intensively over the public and media. A celebrity has a charismatic personality that appeals to other people to move in the same direction of celebrity. Audience and media are always looking for that what the celebrities are wearing and how their wearing stuffs appeal to others. The president of TAG Heuer, Daniel LaLaonde presented a much bolder ad for the women. The expansion of the brand was supported in 2005, in its ad campaign and for the promotion of the brand; the company adopted the technique of testimonial in the famous ad in which tennis star Maria Sharapova had been featured (Seabra, p. 3).Advertisement

Visual Text Creation

The fame of photography was designed by a famous fashion photographer “Patrick Demarchelier”. He gave the best look to the ad for visual marketing and promotion of the ad. Patrick gives a look of “power” and “elegance” to women. The visual expression of Maria Sharapova is more aggressive that shows the power and athletic stance of women (Shuster, p.1). Maria Sharapova is one of the famous sport celebrities, also the brand ambassador of TAG Heuer Watches.

The persuasive theme of TAG Heuer Watch is using the Formula 1 Lady's Watch that is a mixture of elegance and sport. It is well-designed for attracting audience. TAG Heuer designed a sport watch and selected a famous celebrity “Maria Sharapova” to target sport fanatics. They have fused glamour with sport, and they focused both parts of heritage of TAG Heuer and the genetic makeup (Kurtz, p. 115).

What story does it tell about the American culture?

This is feminist ad that shows the equality of gender. The American culture claims that they provide equal opportunities to both genders. The ad is showing one of the strong reflections of this statement. The story is telling us that a woman can also work hard and can achieve success in the same way of man. A woman can be as much as powerful and elegance as the man is. It is a testimonial ad where Sharapova shared her life story to encourage the X-gender. This ad is providing a confident, independent life and stylish look to women and motivates them to follow and realize their dreams (Shuster, p.1).

Verbal Aspects and rhetorical effect

The most important aspect of this ...