SWOT Analysis On Cheese Cake Factory

SWOT Analysis On Cheese Cake Factory

Introduction

This essay is based on SWOT Analysis of Cheese Cake Factory. The Cheesecake Factory incorporated in 1940s in the House of Oscar and Evelyn Overton. The company was so successful that in 1971, the company moved to Los Angeles and called as 'The Cheesecake Factory'. Now we can find restaurants of Cheese Cake Factory in United States with new shops that are open all the time. Cheese Cake Factory don't offer franchise opportunities or joint-venture and have no plans to do so in the future. The Cheesecake Factory is unique, upscale casual restaurants which offer about 200 menus including snacks, pizza, fruits of sea, meat, chicken, hamburgers, pasta, specialties, salads, sandwiches, omelets and desserts including about 40 varieties of cakes and other baked desserts.

The Cheesecake Factory is really the technology oriented bakery. Overall, the economic environment of the Cheesecake Factory has helped it to increase its earnings from one year to another and expand their profits according to the comparison of total annual reports. The economic downturn has created a significant slowdown in the catering sector, but the Cheesecake Factory has been one of the few restaurant chains that has felt the financial crisis the least. The Cheesecake factory has survived in this economic downturn (Froncek, 2006).



SWOT Analysis

Analysis of Strengths

The strong brand image of Cheese Cake Factory has helped the bakery to maintain a strong customer base Worldwide. It has a strong brand awareness and brand recall in most of its key markets where it operates, which gives it a distinct competitive advantage over its peers. Hence, the company's widely recognized brands provide it with a competitive advantage in attracting customers over its specialized rivals in the market place (Ferrone, 2013).

Hence, an extensive portfolio of Cheese Cake Factory menu enables the company to reach more customers which in turn positively affects its top line growth. The Cheesecake Factory maintains its own accounting and financial controls through a point of sale cash computer register system and network in each restaurant which cooperates with the network in their offices, through the use of a high speed secure communication system (Reid, 2009).

The restaurant industry is very competitive through the development of a mix of marketing and strategies; however, Cheese Cake Factory is one of a leader in high end dining. The critic to assess competition between culinary industry attributes: quality, variety, taste, service, consistency and overall value, as well as trends, conscience and nutritious food.

Cheese Cake Factory is extensively focusing on improving its inbound logistic to ensure timely delivery of services and products to customer. When it comes to the industry of full-service restaurants in the United States, The Cheesecake Factory is not on the top of the owners of market share, but when it comes to cheese, there is certainty hat this company would be the first to appear in the consumer's mind. With the next step to brand equity, Cheese Cake Factory must establish a meaning ...