SWOT Analysis of Motorola

Introduction

Motorola is the world leader in the manufacture of advanced electronic systems, communications and semiconductor components. Its principal businesses include cellular phones, pagers and data communications, walkie-talkie radios, car electronics, personal communicators, electronics for defense and space industries, and computers. Semiconductors are used in Motorola communications equipment, computers, and millions of other electronic products. Operating on 6 continents, Motorola has more than 142,000 employees and has factories around the world.

Analysis of Alliances

It is considered an important vehicle for international expansion. Strategic alliances allow firms to share risks and resources needed to enter international markets. They can also facilitate the development of new central attitudes that contribute to the company's strategic competitiveness in the future. Also, most strategic partnerships with companies materialize host pious who have knowledge of the competitive conditions, legal and social norms and cultural idiosyncrasies, which will help the company to manufacture and market a competitive product. Alternatively you may find attractive the host company access to technology and new products, and then each partner brings knowledge and / or resources to society.

SWOT Analysis of Motorala

Below is a SWOT analysis that presents the environment that surrounds the company Motorola and strengths, weakness, opportunities and threats associated with the company.

Strengths

The Tiananmen Square event offered the opportunity Motorola negotiations needed to win to keep 100% of the subsidiary.

Motorola has expanded, and continues through joint ventures and other alliances

Motorola has enjoyed increases in their grants from the American government for its operations.

The traditional business of Motorola in the areas of wireless communications and semiconductors have provided much useful for the company.

Motorola has had a major expansion of technology and wants to further expand through direct investment.

The main objective of the company is total customer satisfaction through quality, speed, technology and teamwork.

Motorola is a global leader in the manufacture of advanced electronic systems, communications and semiconductor components and commands the largest share of sales in the world of wireless communications equipment.

The high level of decentralization allowed Motorola to expand rapidly.

The organization of New Business of the company, guiding it into new strategic alliances to tap the emerging high technology and high growth opportunities.

The new technologies used by Motorola are faster, stronger, cheaper and more stable.

Motorola, besides being the world leader in various segments of the fastest growing semiconductor, has made progress in satellite communications.

Created Iridium, the global wireless communications network.

Motorola has driven America's economy through investment and supporting the American people with education and community projects.

The company encourages its employees to take a more active role in their work. For this began with training program to improve their performance, through English classes for their employees, Motorola also learned how to communicate and train people with language problems. Training investments totaled $ 60 million per year in the year `90. So, Motorola has been able to America for its culture of continuing education and high quality results.

The current compliance rate of workers is due in part to the success of the policy of quality and speed that they follow. Compliance with global leadership is based on the constant training of ...