SWOT Analysis of a Pharmaceutical Company

SWOT Analysis of a Pharmaceutical Company1

Introduction1

Action Plan1

Mission1

Vision1

Service strategy2

Strategic Management Plan2

Strength2

Weakness2

Opportunity2

Threats3

Organizational goals3

Continuous Improvement Plan3

Measure outcomes3

Service problems4

Eliminate gaps in performance4

Current Limitations4

Conclusion5

References2

SWOT Analysis of a Pharmaceutical Company

Introduction

Pfizer is an American multinational research based pharmaceutical company whose headquarters is in Newyork City. Pfizer produces and develops medicines which help to treat and prevent a range of conditions which includes inflammation, metabolic diseases, pain etc. Pfizer was founded by cousins Charles Pfizer and Charles Erhat in 1849. Since then it has been dedicated in developing and discovering new ways to treat and prevent diseases and improve health (www.pfizer.com)

Action Plan

Mission

Pfizer has recently announced a new mission statement 'to become the world's most valued' company. Pfizer original plan came about because according to CEO of Pfizer the old mission, which was set in 1990, was 'to lead the pharmaceutical industry' has been accomplished. Pfizer's mission to cooperate with health care delivery organizations and professional associations to narrow professional practice gaps(www.pfizer.com).

Vision

Pfizer's vision is to integrate environmental sustainability into their business. The basic purpose of Pfizer is to work together to create a healthier environment (www.pfizer.com).

Service strategy

Pfizer service strategy is to provide people with drugs in order to prevent diseases and to in cooperate with the healthy environment (www.pfizer.com).

Strategic Management Plan

Strength

Pfizer is the leader in the pharmaceutical industry, and as a leader it has the number of advantages

Pfizer has a large and strong infrastructure of sales which helps them in the sales of the product.

It has large production capabilities and research facilities (Chavakula, et al,n.d).

Pfizer reputation in the industry makes it easy to get approved by the FDA, to make it recommended by doctors and has an edge in trying to convince others to license new products.



Weakness

Largest overhead costs

Pfizer largely depend on drugs for their revenues, when patents on drugs expire. Pfizer faces severe ...