SWECHHA- PUBLIC RELATION PLAN

Swechha- Public Relation Plan

Swechha- Public Relation Plan

Objectives

To develop a Public Relation plan to influence and motivate Indian students in UK to join and support Swechha

To create awareness among Indian Students in UK regarding the opportunity of working with Swechha

To increase the volunteer base of Swechha through collaboration with the Indian students living in UK

Key Messages

The public relation plan for Swechha is in consistent with the belief of Swechha that has taken initiative to fight against environmental issues

To inculcate the belief among young people to play a considerable role in bringing change because we will not get another planet and there are no alternatives available to address the issues of environment

The PR plan will help the young people in understanding their duties and responsibilities to create the world they want to see and want to be the part of it

Problem Statement

There is a lack of awareness among the Indian Students in UK regarding the presence of a public relation plan that addresses the mission of an NGO Swechha.

Strategy

The Public Relation department of Swechha will influence and motivate the Indian students studying in UK to join and support the public relation plan of Swechha

Target Market

Volunteers from United Kingdom are required to progress the development of Swechha. For this reason, young energetic people of India especially the Indian students studying and living in different parts of UK who are engaged in Masters programme are targeted. They are placed in the age bracket of 23 to 26 years. The Indian students tend to be strongly associated with their cultural beliefs; therefore, they will be easily motivated to support Swechha. Social Media will be used as a medium for the promotional campaigns. To identify the potential volunteers for the Swechha, the PR practitioners need to analyze the different aspects of ...