Swan's Ice Arena

Swan's Ice Arena

Introduction

Mr. David Swan is the manager of Swan's Ice Arena. As the name suggests Swan's Ice Arena is an ice skating rink which is having a huge hockey rink surface. Swan's Ice Arena also takes pride in being the only indoor rink in the whole area of northern American cities. The recreation departments of the city do operate some of the outdoor rinks in the season of winter, but the drawback is that they do not offer regular programs of ice skating because of the reason of the weather variability.

Summary

David's Hokey Program

Mr. David Swan is known to run a very successful hokey program in the city and is earning more than break even. He cannot ear more as he has employed all the latest techniques and have done a lot to attract people by only offering hokey games. In an attempt to increase the profits, Mr. David is trying to improve and expand the public skating program offered at his rink, offering a new program will help Mr. David to attract almost 700 people from the public session in a go, instead of limiting the jokey rink to only 12 to 24 hockey players every per hour. Mr. David also plans to charge $200 every per hour which will also be including concession. Mr. David plans to charge $5 each player which could go high to $ 3,500 for almost a two hour session. The revenue which will be collected from this future session will ultimately result in reaping out huge profits for Swan's Ice Arena.

The draw back here will be off that scheduling only the public session will not result in making a huge number of people turning up. In reality if analyzed carefully people will be more attracted to come in the prime times such as Saturday and Friday evenings and Sunday and Saturday afternoons.

David's New Strategies

Mr. David has now included almost 14 public skating practices in the schedule of his ice hockey rink. No matter of planning fourteen sessions Mr. David has not yet been able to attract a large number of people which he was hoping for. The planning resulted in only reaping out small revenue. But things would be different if he would have offered tickets for hockey use. In the race of earning more revenue Mr. David has to incur more cost. He needs to spend on employing new staff which will include a ticket seller, a guard, skate rental and many other concession help to handle the session. So if he offers public sessions or hockey tickets he will end up earning the same amount of revenue.

Availing another option Mr. David could cancel some of the un attractive sessions like the sessions offered at the noon time which results in very less attendance an can make an average figure of the attends to give the session strategy a better picture. Mr. David is of the opinion that if he offers public skating he must be choosy in ...