SUSTAINABLE STRATEGY

Sustainable strategy

Executive Summary

Burberry operates globally and sells through the retailers. It is listed on the London's stock exchange and is considered to be the 98th most valuable brand name globally. It has been able to reach the customers at different corners of the world through its widespread network of shops and stores located in 500 different points on the globe. One of the most amazing things to notice here is that Burberry has established a Burberry foundation which works as a philanthropic organization to help the young people in United Kingdom to realize their powers and dreams by being creative and by being engaged. When operating globally, the company must keep in mind the internal and the external business environments in order to operate effectively. The company has taken two measures to retain its successful strategic position. First, the message was that employees would only be successful if Burberry individualities disappear. The brand is 150 years old and is going to survive at all. The contribution should be to maintain its validity for another 150 years. How? Putting the brand first. The question that everyone should be formulated with any questions or concerns was what's best for the brand. Thus egos stilled. Second, Burberry works a lot on communication. It wants to build a strong culture, with good people, so to make an impact that transcends the company.

Sustainable Strategy

Introduction to Burberry Plc

Burberry Plc was founded in the year 1856 and still has been able to retain its name as one of the quintessential fashion outfits provider. The outfits position themselves as luxury products and compel the customers to buy the products. This behavior is prevalent across different generations. Burberry has been able to retain the position of the bestseller through its controlled and disciplines processes, balance across the channels and regions, and innovation at different stages. It promotes a cross-functional and closely connected work group that enhances the outcomes of the team through collaboration (Annual Report, 2003, n.d). The groups are united and with a pure vision, the people of the company are inspired to achieve the core values of the organization. Burberry Plc is a big group that distributes clothes and other accessories under a license. Its distinctive business plan has become a copied trademark among other fashion houses.

External business environment

The external environmental analysis for Burberry Plc is data collection through research, study, observation and analysis of the market and society in general navigating the company. Several factors must be analyzed among them are: Political Factor, Economic, Social, Technological and legal factors.

Political environment

To speak of the government of United Kingdom, we must know that our government has been independent and democratic making the largest political history. It has faced several political changes and momentums. All this political instability has made UK to be seen by the world as a country that does not guarantee political stability, which has made foreign investors choose not to invest in here. While this instability has made ??the medium and small entrepreneurs look ...