SUSTAINABLE MANAGEMENT FUTURE

Sustainable Management Futures



Table of Contents

Section 1: Introduction3

Section 2: Discussion and Arguments3

“Let Capitalism Rip”: Ethics and Morality3

Free Markets' Perspective3

Ethics and Morality of Allegation4

Neo-Classical Models of Corporate Social Responsibility5

Recommendations for a More Sustainable Market Economics7

CSR Activities of Shell8

Ethical and Environmentally-Responsible Behaviors9

Recommendations12

Section 3: Summary13

References15

Sustainable Management Futures

Section 1: Introduction

Sustainable development is the rational management of human, natural and economic aims to meet the basic needs of humanity. Sustainable development requires several conditions: the conservation of the overall balance, respect for the environment, preventing depletion of natural resources, reducing waste generation and finally, the rationalization of production and consumption energy (Tom & Bowie, 1983, pp. 180 -234). Sustainable development is a redesign of the public interest, applied to the economic growth and global reconsidered to take into account, environmental and social aspects of a globalized world. This assignment is based on identifying and evaluating the present position of sustainable management in order to provide implications for the future. It will also discuss how neoclassical theories and models given by historic personalities as Norman and Friedman contributed towards the study of capitalism and its consequences. The paper will throw light on assessing the ethics and morality of the allegation for capitalism, as emphasized by the British Prime Minister David Cameron. It will further demonstrate specific analysis and recommendations for a company that has strong foothold in the market. We will study how the company brings about its social responsibility in an environment that is extremely demanding and challenging.

Section 2: Discussion and Arguments

Part 1:

“Let Capitalism Rip”: Ethics and Morality

Free Markets' Perspective

The concept of a “Free market” was given by the Spanish and Peruvian lawyer and economist, Juan de Matenso in the sixteenth century. A free market is defined as a market, where prices are set freely without outside interference, and other external factors on the basis of supply and demand. The idea of a free market is closely linked with the economic policy of nonintervention, according to which, government intervention in the economy should be minimal. The role of the government is to protect the rights, as well as the establishment and maintenance of the tax system, which ensures the existence of the state (Crane & Matten, 2004, pp. 166-179).

Ethics and Morality of Allegation

“The best imaginable force for improving human wealth and happiness” (David Cameron Jan 2012), this is how the Prime minister describes a capitalist economy, while supporting the 'let capitalism rip' allegation. David Cameron talks about a “socially responsible and genuinely popular capitalism” (Newstatesman.com), in his allegation for letting the capitalism rip. According to Cameron, the best way out to recoup with the emerging crises does not only mean making payments for the deficits and encouraging growth, but he recent times calls for a concerted approach to make a commitment towards enhancing the sustainability of the societal markets. In this perspective, Cameron supported the view that markets should be free and fair.

In the perspective of a free market or capitalistic thoughts on a “free” market, the ...