SUSTAINABILITY IN CONSTRUCTION



Sustainability in Construction

Sustainability in Construction

Concept of Innovation

The innovation should aim to be open and plural but also should be responsible, and that by setting limits to economic growth, so it is necessary to analyze the standard of liability in the processes innovation to explore the binomial CSR as innovation and competitiveness tandem, since innovation to be an integral part of the business is critical to increase economic performance, but at the same time must also generate social acceptance (Berns, Townend, Khayat, 2009, 19).

Thus, innovation is a change agent and continuous process which is essential to survive, compete and grow intelligently and sustainably. Responsible innovation and responsibility are innovative feedback in a way that CSR itself is an example of innovation in the enterprise and innovation is manifested as an agent of change and competitive advantage, to be responsible must, meet the social and environmental criteria.

There is little empirical research linking CSR and innovation (Bansal, 2005, 197). The relationship between innovation and social responsibility exists, but should be evaluated case by case whether synergistic or antagonistic is not all innovation and it can be described as responsible.

As evident in the bond of innovation to competitiveness, the introduction of social or environmental criteria in the innovation process can generate an enormous impact, not only in relation to sustainability, but to a long-term competitiveness, if we look at the new economic model that demands a more efficient and sustainable production and where innovation and social responsibility can and must converge as tandem competitiveness (Beamon, 1999, 332).

The challenges of responsible innovation should be directed to smart growth, sustainable and inclusive. In this direction the Commission has identified as key challenges stimulating innovation for renewable energy, promotion of the digital society in the development of media companies and contribution of innovation to mitigate the effects of climate change (Berns, Townend, Khayat, 2009, 19). The future challenges of responsible innovation are boundless; the green economy creates many opportunities for growth for companies in the management of sustainability.

Sustainable Development

Sustainable development is a term that has come to define human and environmental interactions in the 21st century. Sustainable development is the promotion of developmental patterns that will enable current human generations to meet their needs. The most popular definition of the term was coined by the United Nations Commission on Environment and Development in 1987 (Carter, Rogers, 2008, 360). The report of the commission, Our Common Future, indicated that sustainable development was the development that meets the needs of the present without compromising the ability of future generations to meet their particular needs. The concept embodies the consequences that the continued increase in human population and the uneven and unproductive use of natural resources have on the planet's environment. Sustainable development has become increasingly important in the last three decades in light of growing scientific acceptance that humanity's current developmental activities are have a detrimental effect on the global environment (Berns, Townend, Khayat, 2009, 19).

The concept of environment and development is an attempt to integrate ...