SUPPLY CHAIN MANAGEMENT

Supply Chain Design: Nike's Supply Chain

Supply Chain Design: Nike's Supply Chain

What are Nike's competitive priorities and how would you rank order them?

Nike is a very well reputed brand and sells high-quality products. These two reasons are why it has been able to establish its position in the global market and has occupied a fair share in the market. Nike has a lot of competitive edges over other sports companies, which has helped it in earning massive revenues. Following are the competitive edges according to priorities:

1.Innovative product lines - Nike launches new and innovative products each season which no other ...