Amount which is refers by the company over its buyer and supplier of its supply chain due to technology sophistication of supply chain management system; companies try their hard to increase the valuable connections among its channel members (Guan & Rehme, 2012). Coordination among the various factors of production in the industry that results carried out positive impact without intervention from rice mechanism in particular industry. By following vertical integration the companies' major concern was to gain huge amount of influences by its member but its carrier both pros and cons with it, which should be consider before acting. ...