Summary of Week 6

Summary of Week 6

The MNE has been changed by a setting in which numerous, a lot contradictory forces at the same time step up. Technology & Product life cycles acceleration, globalization of market, the affirmation of demands of national government, and, above all, the intensification of worldwide competition have made the setting of diversity, complexity and changes for major MNEs.

The capability to contend on the base of a particular leading competitive advantage gives way to build up multiple strategic resources: competitiveness and worldwide scale efficiency, flexibility and national receptiveness, and global learning and advancement capabilities. Conventional hierarchical framework, ...