Summary of Article: Competing With Emerging Market Multinationals

Summary of Article: Competing With Emerging Market Multinationals

Summary

Today's rapidly changing business environment and emergence of new technologies not only provides companies a way to conduct their businesses in a radical way but also play a major role in creation of new markets (Wild & Wild, 2007). The article focuses on the emerging markets of Chin, India, Brazil and Russia where multinationals of these countries are now entering the global scale of competitiveness posing challenges to many established businesses. On the other hand, this article also emphasizes that most of the western business do not ...