STRATEGY PLAN

Strategy Plan over the five years- Apple Inc.

Table of Contents

Introduction1

Mission and vision statements2

Overall target market and strategic choices3

Strategic and financial goals4

Capital Investment4

Performance management4

Strategic management in Apple Inc5

Michael Porter's Model6

Product Development7

Diversification8

Competitive Strategies8

Differentiation8

Specific Growth Opportunities9

Value chain analysis10

SWOT analysis10

Pest Analysis12

E- Business and Apple Inc.13

Operations in a new country15

Conclusion16

Strategy Plan over the five years- Apple Inc.

Introduction

Apple Inc. is an American multinational corporation that manufactures and develops software's, consumer electronics, and personal computers. The most famous products of the company are computers are IPod, iPhone and IPAD. Apple Software includes Mac OS X operating system, browser ITunes Media, iLife suite of multimedia and creativity software, office suite software IWORK, Aperture, a professional photography package, Final Cut Studio, a set of professional audio products and film-industry software, and Logic Studio, a set of audio tools. Since January 2010, the company operates 284 stores in ten countries, as well as an online store where hardware and software products are sold.

Based in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer, Inc in the first 30 years, but dropped the word "computer" on Jan. 9, 2009 reflect the continued expansion of the company's consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide and around the world had annual sales of 42.91 billion U.S. dollars in the fiscal year ending September 26, 2009. For reasons as diverse as his philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the best company in the United States in 2008 and worldwide in 2008, 2009 and 2010.

It all started in California with two young men, Steve Jobs and Steve Wozniak. They start shyly with minimal way: through hard work, they assemble around two hundred machines which allowed the Apple to be born: 1 April 1976 in Cupertino with the Apple. In January 1977, the company "Apple Computer" actually sees the day and began to speak of her with the "Apple II". Truly public oriented, micro-computer attracts many consumers and will sell until 1986. Only at the output of the microphone that the company decides to give an apple as a logo to mark it's previously represented by a picture of Isaac Newton lying under a tree, receiving an apple on his head. In 1978, Apple released the floppy drive!

In 1980, the Apple III had a massive flop because of considerable technical problems. But the American multinational has more than one trick up his sleeve and will recover from his flop in 1984 with the first Macintosh that experienced a real-world success. This success was followed by many other families with different software and products like the iPod, iPhone or iPad and operating systems to the attention of both business and consumer public. Today, the company Apple, is one of the ...