STRATEGY, OBJECTIVE AND TACTICS

Strategy, Objective and Tactics-Implementation Plan

Strategy, Objective and Tactics-Implementation Plan

Introduction

In addition to expanding store locations, Kudler Fine Foods wants to increase its services, develop greater organization of operations, and improve the customer's purchase practice. The eventual goal for the company is to strengthen customer loyalty and profitability of all shopping visits (Kudler Fine Foods, 2007).

Kudler Fine Foods: Strategy

When a business is planning new marketing strategies, company objectives will point the way as the company searches for and calculates opportunities. Company objectives and marketing objectives should be in partnership. Both objectives need to be rational and accessible (Perreault, Cannon, ...