Strategy Map

Strategy Map

This paper intends to design and develop a strategy map for a fictitious company. The strategy map is further analyzed and summarized in a one page summary. The below mentioned figure 1 illustrates a strategy map of a fictitious company.

Figure 1: Strategy Map. Source: (retrieved from: http://www.valuebasedmanagement.net/methods_strategy_maps_strategic_communication.html)

A strategy map also known as SM is pictorial representation, which explains how a company formulates value through coordinating and associating strategic aims and goals in an open and effective relation with each other in the four “BSC” aims. These aims are demonstrated in the above figure. It includes learning and growth perspective, ...