The Balanced Scorecard (BSC) translates mission and strategy in the different perspectives (financial, internal, customer and innovation / learning) organized goals and standards. It is a useful function to reflect the strategy of the company, including a checklist relating to the formulation of the strategy.
The Balanced Scorecard of Norwalk are simply the 'measures' and not 'goals'. This is a point that is missing in this scorecard. It is also true that the BSC as given in Exhibit 2 is based on a strategy that within a few minutes by the division ...