STRATEGY DEVELOPMENT

Business Strategy Development for British Petroleum Company



Information System and Operations in British Petroleum Company

Summary

In the early 1980's BP Chemicals faces challenges that called for some fundamental changes in its business strategy. The rapid expansion through acquisition in the past five decades has created a company with different cultures. Strong emphasis was on the production of inferior again to seek new sources of competitive advantage, such as an extension of customer service.

Sales managers were dissatisfied with a lower level of support they could offer customers - mainly due to weak integration (both technical and business) from commercial activities. In 1985, BP Chemicals has started an ambitious project, Project Management System (CSP), to integrate all aspects of its international business.

The information system was to be the basis for this project and will enable the organizational changes necessary for such integration. It was believed that as a result of commercial integration will also facilitate the integration of other business processes BP Chemicals and contribute to a unique corporate culture. Complexity and global scale CSP was undervalued, and this caused the project to be significantly delayed, and take over expenditure is several times the original budget. After going through a painful phase of the project, BP Chemicals is now the task to begin a major change in its organizational structure and business process reengineering. These changes, while difficult, will allow BP Chemicals, in order to fully use the benefits of the project.

Company Overview

One of the largest oil and gas companies operating in the world today is British Petroleum (VR. To date, it has established its presence in more than 100 countries around the world and still growing. Basically, BP is working in three different segments business, namely: exploration and production processing and marketing and natural gas, electricity and renewable energy sources employees in these three sectors, the company is able to provide fuel for tranportation, retail brands and energy for heat and light operation. Upstream includes exloration oil and natural gas.

This operation also includes mining and manufacturing. Operations in this segment also takes care of the management of crude oil and natural gas pipelines, processing and export terminals, and liquefied natural gas processing plants. This segment of BP's continuing interest in 25 countries around the world, including countries such as `` USA, UK, Norway, Canada, South America, Africa, Middle East and Asia Pacific. Meanwhile, a segment of the company for refining and marketing handle the responsibility for supply and trading, refining, maketing and tranportation company's products, such as crude oil and petroleum products in the company "S wholesale and retail customers.

This segment has four business lines: regifing, retail, lubricants materials and business to business marketing (Datamonitor, 2007 Generally speaking, the retail chain BP is concentrated in Europe and the United States Although the company is also firmly of its presence, Australia, Southeast Asia and South Africa. On the other hand, S gas companies, a segment of the power of renewable energy consists of four main ...