Strategy Determination



Strategy Determination

Introduction

Strategic business unit is a mid-sized company or a partition of a business that has diverse approaches and goal than its parent corporation. In industry, a strategic business unit (SBU) is a profit unit which stresses on diversification and marketplace division. These units characteristically have a distinct market plan, scrutiny of competitor, and advertising drive, although they may be component of a large business unit. An SBU may be a company division in a large company, or it may be a company unto itself. Businesses may be comprised of several SBUs, all of which are accountable for its ...