STRATEGY

Strategy Assignment

Introduction2

Introduction to the article2

Discussion3

The critical analysis of the business environment of the company4

The critical analysis of the competencies and the resources of the company5

The evaluation of the outcomes of the sources of competitive advantages of the company6

The strategic recommendations to the company to take advantages of the potential opportunities7

Conclusion7

References9

Strategy Assignment

Introduction

In today's fast pace of globalization, the competition among the companies have increased. The companies have to take careful considerations while developing and implementing the business strategies (Chris H. and Andrew P., 1992, pp. 148). It has been found that the companies that operate in the under developing countries have to face various challenges and risks in operating their business activities as compared to the companies that operate in the developed countries around the world. There are various risks that are confronted to the companies operating in the risky and developing areas such as the areas in the African region and the Central Asian region.

The most common risks that are faced by the companies include the economic risks, the risks of the loss of the company's property and the human capital (Colin A. Carnall, 2003, pp. 224). Other challenging factors involve the ineffective communication systems and the inadequate security and safety systems (Robert, E. S., David, L. L., Bruce, W., 2012, pp. 116). Most of the companies opt to operate their business in such risky areas because they found the potentiality of business in such areas. By operating their business in such regions, the companies make high level of profit margin and thus attain high level of success, growth and the competitive advantages.

Introduction to the article

In the given article, it has been discussed that how various factors in the developing world such as lack of laws and regulations, the wars and battle fields and the unstable political situations affect the business performances and thus the profitability and the stability of the business company (Yuan L., 2009, pp. 236). The article has also highlighted that despite of the risky factors in the developing world; the companies still manage to operate their business by implementing various approaches and techniques in order to serve the potential customers in the target market and to attain the competitive position in the industry. The article has also mentioned the fact that while operating in different countries, particularly in the poor areas, the companies are required to develop and implement such marketing and advertising strategies that are beyond the traditional marketing approaches.

In the given article the case of the Celtel Nigeria Company and the case of the Indian Vodafone Essar Ltd. Company has discussed and it is analysed that how both the companies have achieved the marked success and growth in the rural and poor areas by adopting various non traditional marketing and advertising approaches and strategies.

The following section aims at discussing in detail about the article in which the challenges and risks that are confronted to the company are highlighted. The analysis of the article will help us to understand that what type of challenges ...