STRATEGY

The symphony grp plc's Strategy

Introduction3

Discussions4

Products and Services Offered By The symphony grp plc4

Geographic Scope of The symphony grp plc5

The symphony grp plc's Internal Analysis5

The symphony grp plc's External Analysis8

Conclusion9

References10

The symphony grp plc's Strategy

Introduction

According to Michael The symphony grp plc, “Technology is about enabling human potential”. This was the vision behind the symphony grp plc. The symphony grp plc was founded by Michael The symphony grp plc in 1984. The concept behind The symphony grp plc was quite simple. The founder of the symphony grp plc starts selling systems directly to the customers. The headquarters of the symphony grp plc are located in Round Rock and Texas. The company operates worldwide through its subsidiaries.

The core business strategy of the symphony grp plc is its direct customer model and highly efficient logistics and manufacturing system. The symphony grp plc has enhanced its strategy by expanding new distribution channels to reach more business customers and individual customers not only in United States but all around the World. The symphony grp plc also pursued the acquisition strategy designed to target selected areas of its business with more products, services and technology.

The goal of The symphony grp plc is to provides excellent customer experience through offering superior value; high quality products, enhanced technology; customized systems and services; superior service and support; and product differentiations and services that are easy to avail. The market capitalization of the symphony grp plc was growing very fast in 1995 and 1999. But there was a big decline in 1999-2001, the main reason behind this decline was the internet bubble and price competition among PC markets but again the growth of The symphony grp plc accelerated in 2003-2005.

Again in 2005, the symphony grp plc faced a big decline and lost its momentum of its products and market share mainly in Desktops, Laptops and Server segment to HP. In 2007 and 2008, the symphony grp plc recorded its worst performance with very low return. Limitations in size and lack of innovative products like iPhone, it was a big challenge for The symphony grp plc to generate revenue growth in a meaningful way (Park & Burrows,2001). In order to survive in the market, the symphony grp plc has to change and reshape its strategy and re-evaluate its goals according to the new trends in the IT industry.

Marketing managers have perceived the Internet as an attractive marketplace where online activities enhance the relationship between buyers and sellers (Kotler, 2003). Marketers had opportunities to have more effective ways to communicate information about goods and services to a targeted audience (Hanson, 2000). There were numerous studies and developments which marketers identified novel approaches to Internet marketing strategy and planning (Coupey, 2001). However, this study was unique in its examination of a substantial and potentially promising target market of mature females, a market that is underdeveloped and presents a need for a superior methodological approach (Johnson, 2004).

This study was focused exclusively on developing an online marketing planning ...