Strategies for Promoting Bakery Products

Strategies for Promoting Bakery Products

Introduction

We are going to develop marketing and sales strategies utilizing the modern tools for increasing sales of Jen's Bakery products and cupcakes. After careful research on the bakery market we will develop our marketing strategy (Davis, 2011).

Discussion

We will develop two marketing and sales strategies. One will be the physical marketing strategy, and other will be the virtual marketing strategy. We will develop a web portal and have extensive social media presence to generate the buzz regarding our customized cupcakes and complementary bakery products. The cakes and other products can be designed and ...