STRATEGIES

Strategies

Strategies

Mintzberg argued that “Strategies are crafted, not designed”. However surely clearly planned strategies are more likely to help organisations achieve their objectives?

Mintzberg has also questioned whether strategy should be thought of only in terms of an entirely intentional pattern of actions preconceived by management. Rather, they suggested that strategies may sometimes emerge in the form of a pattern in a stream of decisions and actions without any preconceived plan. Thus, Mintzberg and Waters distinguished between deliberate and emergent strategies—the former involving the existence of intentions that are then realized; the latter being where patterns develop in the absence of intentions, ...