STRATEGIC USE OF MARKETING COMMUNICATIONS

Strategic Use of Marketing Communications

Strategic Use of Marketing Communications

Introduction

This paper intends to summarize the considerations of authors regarding the strategic use of marketing communications. The most important part of marketing communications remains advertising. Marketing communications has significantly become more effective with the underlying changes being made in the manner in which advertising is done. The purpose of this paper is to make the readers aware of the changes being made in the field of marketing communications after 2007.

Summary

After 2007; the strategic use of marketing communications particularly advertising has been essentially changed. With the passage ...