Strategic Planning

Implementing Strategy: Strategic Plan—Part 2

Implementing Strategy: Strategic Plan—Part 2

Review of the paper on Marketing Strategic Decision

In the paper on marketing strategic decision Advantage Oil & Gas Ltd. made some strategic decision for their expansion into various regions. Chairman Mr. Sharpe took some vial decisions in the ongoing expansions, mergers and acquisitions, and strategies for future success of the company, which due to his leadership skills ended up in Advantage Oil & Gas's success and growth. The company started some new operation with their key focus on the Montney natural gas play at Glacier, Alberta. Along with that they entered various global markets and acquired few companies of the Oil and Gas sector. As the expansion occurred in the company various issues also emerged due to intake of people from different regions and parts of the world belonging to different cultures. This new hiring affected the overall organizational culture of Advantage Oil & Gas Ltd.

The significant expansion has tested the management and the leadership of the company. It required the company to expand its management roles to comply with the changing nature of the company to perform more task than they used to do before. It required severe commitment for the management. Restructuring the company has efficiently handled by the company. Advantage Oil & Gas Ltd. had to consider the cultural aspect while expanding the business as it is important for the top management to know that whether the employees in the organization are ready for the change or not (The Street Wire, 2011).Recommendation of Best Strategy for the organization

The best strategy for Advantage Oil & Gas Ltd. in managing the ongoing expansion and change in the company would be to identify the issues of risk within their strategic marketing plan. Some common problems that Advantage Oil & Gas might face are highlighted below.

Resistance from staff and managers to change;

Some interesting short-term objectives of managers, in spite of its importance, however, long-term goals for the development of the company must not be overlooked;

Implementation plan and marketing plan should be made specific, coherent and achievable; it would be difficult to motivate staff to persuade customers;

Lack of accuracy of the information, due to the weakness of Marketing Intelligence Centers in the company;

Lack of material and high human potential leads to apply good marketing strategies;

The rapid change in technology and struggling to cope, which lead to the marketing practices of traditional and primitive, and

Demographic change in the environment in terms of the various elements of consumers and the change in culture, beliefs and tastes and needs (Brinkerhoff, 2002, Pp. 85).

Implementation Plan

Organizational strategy is a long term future planning of the organization. It's a development plan for commercial and industrial organization, especially constructed from the point of cooperation organization dealing with the external environment. The aim of the strategy is to ensure the sustainability of the company. Analysis of long term objectives is conducted. Those objectives are planned on a priority basis. The objectives are implemented and controlled. Strategy includes external environment of the organization, ...