STRATEGIC PLANNING

Strategic Planning

Executive summary

Frozen Pizza would be one of the leaders in western style cuisine. Their mission is to be widely known for its unique taste and innovative items they provide in their menu and to be a true leader in western-style cuisine. The owners of Frozen Pizza have a goal to provide a casual, family restaurant with the best foods to be its core competency and at the same time to provide ready to cook pizzas. The element which states the goal of Frozen Pizza is to bring unique dishes and provide healthy and best quality food to their customer. Changes needed to improve the mission and values statements and the goals.

Frozen Pizza

Introduction

Frozen Pizza would be one of the leaders in western -style cuisine and is widely famous for its creative signature pizzas, especially for the working class who don't have time and at the same time they will also run a small pizza restaurant to full fill the demand of the local community. Its basic focus is on the premium pizza segmentation and other pizza.

Mission and values

Mission and values have great importance for a company as mission tells the world the reason of its existence and values in an organization may define the personality of the same, the way they behave and how to live, a reflection of its leader.

Frozen Pizza also has some mission statement following which they have achieved so much success and are further moving towards expansion. Their mission is to be widely known for its unique taste and innovative items they provide in their menu and to be a true leader in Western style cuisine. The owners of Frozen Pizza have a goal to provide a casual, family restaurant with the best foods to be its core competency. The objective of the company is to broaden the leadership circle in the market of pizzas and restaurants by becoming the biggest sellers of innovative and high quality products. Moreover, they have ready to meal products for working class, who don't have time to cook. Frozen Pizza will help them in making Pizza in very short time with no hassle.

Importance of Strategic Planning

Strategic Planning provides a framework for organizational activity that could lead to better performance and greater sensitivity of the organization. Managers have found that defined mission of the organization provide proper direction and guidance to employees in their activities. The organizations work for better for it, and take more sensitive to a changing environment. The success of strategic planning is the power of anticipation, initiative and timely response of change, supporting their actions not on hunches but a method, plan or software, thus setting organizational goals and defining procedures adequate to achieve them. Strategic planning helps set priorities, to concentrate on the strengths of the organization, helps to treat problems in the external environment changes (DeGeus, 2000).

Strategic planning is deciding about future decisions, either in the sense of defining what has to be decided or in the sense of deciding how to ...